12 Finest & Most Distinctive Search Engines to Strive in 2023

Though Google is by far the most well-liked search engine, it’s definitely not the solely search engine.

Completely different search engines like google have completely different viewers demographics. And completely different execs and cons. 

On this article, we’ll discover these variations. Learn on for a complete record of search engines like google and their most original options. 

1. Google

  • Area: google.com
  • What makes it distinctive: one of the best search engine (by way of reputation)
  • What it appears like:
Google search engine

Google is the world’s hottest search engine, with a market share of over 93% (as of March 2023). Larry Web page and Sergey Brin based it in 1998.

It makes use of an enormous variety of algorithms (referred to as “ranking systems”) to supply customers with quick and correct search outcomes. It additionally affords different fashionable providers—like Google Maps, YouTube, and Gmail.

Google’s search engine outcomes pages (SERPs) are usually populated with numerous SERP options (like featured snippets, Folks Additionally Ask sections, and information panels), based mostly on the kind of the search question.

In 2023, Google launched its AI-powered search assistant referred to as Bard.

Google's AI-powered search assistant Bard

Google has confronted many criticisms through the years. The most typical are associated to the quantity of information it collects about its customers. That is why privateness issues are among the many widespread causes customers search Google options. 

2. Bing

  • Area: bing.com
  • What makes it distinctive: rewards program, AI chat assistant
  • What it appears like:
Bing search engine

Created by Microsoft in 2009, Bing is the second-largest search engine on this planet. 

Bing’s power lies in its multimedia search capabilities—specifically superior picture and video search outcomes. One other fascinating characteristic is its rewards program. Each time you utilize Bing, you gather factors that go towards reward playing cards.

In 2023, Bing shook issues up by being the primary mainstream search engine to introduce an AI-powered search assistant in its search outcomes.

Bing's AI-powered search assistant

3. DuckDuckGo

  • Area: duckduckgo.com
  • What makes it distinctive: hottest privacy-oriented search engine
  • What it appears like:
DuckDuckGo search engine

DuckDuckGo is the most well-liked of a rising variety of search engines like google that prioritize person privateness. It doesn’t monitor, gather, or retailer any of your information. It nonetheless makes use of non-personalized advertisements, although.

The search outcomes come from quite a lot of sources, together with their very own crawler and different search engines like google (however not Google). Additionally, DuckDuckGo’s search interface is simple to customise to your preferences. 

It affords some distinctive options, like advanced commands that will let you pace up your search. For instance, should you sort “!a household tents” into DuckDuckGo’s search bar, you may land instantly on Amazon’s outcomes web page with household tents.

4. Yahoo

  • Area: yahoo.com
  • What makes it distinctive: one of many oldest search engines like google
  • What it appears like:
Yahoo search engine

Launched in 1994, Yahoo is without doubt one of the oldest search engines like google on the web. 

Additionally it is the third largest search engine for desktop customers worldwide, though it solely means 1.12% market share (as of March 2023). 

Microsoft’s Bing powers Yahoo’s search outcomes. So you may in all probability discover some similarities.

Moreover serving as a search engine, Yahoo has additionally advanced into an internet portal. It affords numerous kinds of content material, from what’s trending and the largest information tales to the climate forecast and sports activities outcomes.

5. Baidu

  • Area: baidu.com
  • What makes it distinctive: hottest search engine in China
  • What it appears like:
Baidu search engine

Baidu is China’s largest search engine, with just under 50% market share within the nation (as of March 2023). 

Equally to Google, Baidu affords a variety of providers. Like maps, information, an encyclopedia, and a cloud storage service.

Its search algorithm is tailor-made to the Chinese language language and tradition. So should you’re not focusing on the Chinese language market, it might not be related to you. 

China’s authorities additionally heavily censors it. 

6. Yandex

  • Area: yandex.ru
  • What makes it distinctive: hottest search engine in Russia
  • What it appears like:
Yandex search engine

Yandex is the biggest search engine in Russia. Additionally it is utilized in different nations like Belarus, Turkey, and Kazakhstan. Moreover the Russian model, it additionally has a world English model at yandex.com

The tech firm behind Yandex additionally affords many different services and products, together with maps, a voice assistant, a ride-hailing service, an internet browser, or a music streaming service.

In 2023, Yandex’s code leaked, together with the record of all of the rating elements utilized in its search algorithm. This led to many analyses and interpretations. Particularly as a result of Google’s and Yandex’s algorithms are sometimes thought of to be comparable and Yandex employed many ex-Google workers up to now.

  • Area: search.brave.com
  • What makes it distinctive: privateness, rewards program
  • What it appears like:
Brave Search search engine

Courageous is a privacy-focused internet browser based in 2015. It additionally has its personal search engine—referred to as Courageous Search—that you should use inside or outdoors the Courageous browser.

Equally to DuckDuckGo, Courageous Search affords a personal and nameless search. 

In contrast to another smaller search engines like google, Courageous makes use of its personal internet index and algorithms. However you can even allow “Google fallback.” This implies Courageous can even examine Google to supply extra correct outcomes.

Its Summarizer characteristic is an AI-powered instrument that gives direct solutions in search outcomes. 

Summarizer feature in Brave Search

8. Neeva

  • Area: neeva.com
  • What makes it distinctive: ad-free, subscription-based
  • What it appears like:
Neeva search engine

Neeva is a subscription-based, privacy-centric search engine based in 2019 by former Google and YouTube workers. 

Neeva’s core characteristic is ad-free search (though the limitless ad-free search is simply out there with the Premium plan).

Its search outcomes are additionally powered by AI, via direct solutions of its NeevaAI system. As you may see within the screenshot, the primary search result’s all the time a solution by NeevaAI, with cited sources and prompt follow-up questions:

an example of an answer by NeevaAI

One other distinctive characteristic is the flexibility to personalize the search outcomes by deciding on your favourite sources and outlets. 

9. You

  • Area: you.com
  • What makes it distinctive: extremely customizable, numerous AI-powered apps
  • What it appears like:
You search engine

You.com is a brand new child on the block. It was based in 2021 and makes use of Microsoft’s Bing outcomes as a supply of information. 

Equally to different newer search engines like google, You.com focuses on privateness and personalization of the search outcomes. 

You’ll be able to decide from over 150 apps so as to add to the search outcomes. For instance, you may add sections with devoted Amazon outcomes, YouTube movies, TripAdvisor listings, and so forth. 

It additionally affords a set of AI-powered apps—together with the chat assistant YouChat, a writing assistant referred to as YouWrite, and an AI picture generator referred to as YouImagine. 

AI-powered apps in You search engine

10. Startpage

  • Area: startpage.com
  • What makes it distinctive: Google outcomes with privateness in thoughts
  • What it appears like:
Startpage search engine

Startpage is a search engine that focuses on person privateness and safety. This contains no recording of private information and search historical past, no profiling of the customers, and elimination of IP addresses from Startpage’s servers. 

It sources its search outcomes from Google. Which makes it a well-liked various for individuals who worth privateness however nonetheless need the accuracy of Google’s search outcomes.

The corporate additionally affords a secured e mail platform referred to as StartMail.

11. Ecosia

  • Area: ecosia.org
  • What makes it distinctive: makes use of 80% of income to plant bushes
  • What it appears like:
Ecosia search engine

Ecosia is a search engine that donates a portion of its advert income to tree-planting initiatives around the globe. 

It’s a not-for-profit firm that earns cash from Microsoft Bing commercials proven in its search outcomes. Each month, Ecosia shares its financial results and the way it spent the cash. 

Ecosia’s search engine makes use of Bing as an information supply. Moreover commonplace kinds of outcomes (All, Photographs, Procuring, Movies, and so forth.), it additionally affords fast hyperlinks that may redirect your search question to completely different pages (like Wikipedia, Amazon, and Google).

12. Swisscows

  • Area: swisscows.com
  • What makes it distinctive: household friendliness
  • What it appears like:
Swisscows search engine

Swisscows is a privacy-oriented search engine based in 2014. It has its personal internet crawler and index, but it surely additionally makes use of Bing as an information supply.

A singular characteristic of this search engine is its household friendliness—it doesn’t index or present pornographic or sexual outcomes.

Along with the search engine, Swisscows gives providers like an e mail consumer, a digital non-public community (VPN), and a privacy-focused messenger. 

You’ll be able to arrange Swisscows as your default search engine in Chrome by putting in their plugin. 


What Is a Search Engine?

A search engine is an internet instrument that enables customers to seek for content material on the web. 

It constantly explores webpages and different kinds of content material and shops details about them. When a person enters a search question, it returns essentially the most related outcomes based mostly on its inside rating algorithms. 

What Are the Prime 5 Search Engines?

In keeping with Statcounter’s Search Engine Market Share Worldwide, the highest 5 hottest search engines like google are the next (as of March 2023):

  1. Google (market share: 93.18%)
  2. Bing (2.87%)
  3. Yahoo (1.12%)
  4. Yandex (1.02%)
  5. DuckDuckGo (0.52%)
Search engine market share worldwide

What Are the Finest Privateness-Oriented Search Engines?

Engines like google that don’t monitor person information and put person privateness as their prime precedence embrace:

  • DuckDuckGo
  • Courageous Search
  • Neeva
  • You.com
  • Startpage
  • Swisscows

The marketplace for privacy-oriented search engines like google is rising as extra folks develop into involved about their on-line privateness.

Because of this, many present search engines like google are including privacy-focused options to their platforms. 

Which Search Engines Use Their Personal Crawlers?

Here’s a record of search engines like google that crawl the web and have their very own index of internet sites:

  • Google
  • Bing
  • Baidu
  • Yandex
  • DuckDuckGo (partially)
  • Courageous Search (partially)
  • Swisscows (partially)

Many smaller search engines like google use both Google or Bing as their supply of search outcomes information. A few of them (the final three within the record) use a hybrid strategy—utilizing each their very own crawler and third-party information. 

Which Search Engines Use AI?

Engines like google that both use AI assistants or declare to energy their search outcomes with AI are:

  • Google (Bard AI)
  • Bing (Bing AI)
  • Courageous Search (Courageous AI)
  • Neeva (Neeva AI)
  • You (YouChat and different AI-related apps)

What Is the Oldest Search Engine?

Archie, based in 1990, is taken into account the primary web search engine ever created. Among the many oldest search engines like google that also exist at the moment, we are able to record WebCrawler, Yahoo, and Lycos—all created in 1994.

What Is Search Engine Optimization?

SEO (web optimization) is a set of practices that assist your web site rank increased in search engine outcomes. As a normal rule, the upper you rank in search engines like google, the extra search site visitors you get. You’ll be able to study extra about web optimization right here:

Additionally, do not forget to create a free Semrush account and enhance the web optimization of your web site.