17 Finest Social Media Instruments to Use in 2023

On the lookout for a instrument that will help you create social content material, schedule posts throughout all of your channels, or analyze your social metrics? 

On this article, we’ve gathered the perfect social media instruments you need to use in 2023.

However first, some fast background.

Social media instruments are software program options designed to assist companies streamline social media advertising and administration. A lot of these instruments may help you:

  • Schedule and publish content material throughout a number of social media platforms
  • Reply to messages and feedback acquired via totally different social media channels utilizing a unified social inbox
  • Monitor social media for mentions of your model or your opponents
  • Analyze the outcomes of your social media advertising efforts and create studies you possibly can obtain and share with stakeholders

With that in thoughts, let’s focus on the social media instruments it is best to contemplate.

The Semrush Social Media Toolkit is a collection of instruments designed to assist firms streamline social media administration. It contains the Social Poster, Social Tracker, Social Analytics, and Social Inbox instruments.

The Social Poster helps you draft, schedule, and publish posts throughout Fb, Instagram, Twitter, LinkedIn, Pinterest, and Google Enterprise Profile.

You may create for a number of channels directly or deal with one by one (proven beneath). And plan out your entire social content material in an easy-to-navigate calendar.

example of adding new post in Social Poster tool

It contains quite a lot of helpful options that may save time, together with a built-in picture editor, a hyperlink shortener, and a UTM builder. It’s also possible to add your favourite information feeds and share that content material with one click on.

In case you’re trying to get a greater understanding of how your social media pages and posts are performing, you need to use the Social Analytics instrument. To observe and monitor engagement, follower development, reactions, and extra.

dashboard in Social Analytics tool

Use the Social Tracker instrument to see your opponents’ social media exercise. And be taught what they’re doing to generate outcomes, so you possibly can adapt your technique accordingly.

Lastly, you need to use Social Inbox to assessment and reply to feedback and messages acquired throughout Fb, Instagram, and LinkedIn.

What We Like

The Semrush Social Media Toolkit is a holistic answer that has every thing it’s worthwhile to handle and develop your social media presence in a single place. And setting it up is straightforward.


This software program is free to make use of. It’s also possible to use Semrush’s different instruments by upgrading to one of many paid plans, which begin at $129.95 monthly.

Semrush’s Plans & Pricing page

2. BuzzGuru

BuzzGuru is a instrument that helps you uncover social media influencers and handle influencer advertising campaigns.

The instrument’s database comprises greater than 27 million influencers throughout Instagram, YouTube, TikTok, and Twitch. You may search via the database through the use of key phrases and hashtags. Or over 50 totally different filters.

"Influencers" page in BuzzGuru

When you’ve discovered the best influencer, you need to use BuzzGuru to plan and handle the whole marketing campaign from begin to end. And monitor efficiency in actual time.

It’s also possible to use BuzzGuru to investigate your opponents’ influencer advertising efforts. To be taught which influencers they work with, how a lot they spend on influencer advertising, and extra.

"Sites" page in BuzzGuru

What We Like

BuzzGuru’s algorithm analyzes every influencer’s profile to foretell what sort of outcomes you may count on from working with them.

It additionally detects fraudulent exercise and accounts with faux or inflated follower counts. To make sure you solely accomplice with influencers which have an engaged, high-quality viewers.


The BuzzGuru app prices $169/month within the Semrush App Heart. In-app purchases are additionally accessible:

  • Competitor evaluation ($129/month)
  • Marketing campaign administration ($69/month)
  • 25 tokens ($50/month)
  • 40 tokens ($70/month)
  • 100 tokens ($185/month)
BuzzGuru pricing

You should use the free seven-day trial to check out the platform.

3. AI Social Content material Generator

The AI Social Content material Generator helps you create social media content material in just some clicks. 

It could possibly generate a wide range of several types of content material for Fb, Instagram, and TikTok, together with:

  • Social media artistic and captions
  • Reels, shorts, and video advertisements
  • Product movies
  • Memes
AI Social Content Generator

The platform’s AI assistant may even recommend put up concepts and create an overview on your social media calendar.

And AI Social Content material Generator makes it simple to do an in depth aggressive evaluation. So you will get an in-depth understanding of your competitors’s social media technique and adapt accordingly.

What We Like

There are just a few totally different instruments on the market that may generate social media content material utilizing AI. However this one permits you to add your model colours and fonts and add your individual designs. So it might probably generate artistic that matches your model fashion.

"Manage Brand" page in AI Social Content Generator


The AI Social Content material Generator app prices $35/month within the Semrush App Heart. An in-app buy for AI Social Content material Generator Plus can be accessible at $20/month.

AI Social Content Generator pricing

4. Sprout Social

Sprout Social is a social media administration platform for small companies, companies, and enterprises.

The platform’s intuitive social media scheduling and publishing instruments assist eradicate a few of the tedious handbook work concerned in executing social campaigns. And the analytics options help you assessment the efficiency of particular posts and campaigns.

"Impressions per day" chart in Sprout Social

Staff collaboration is simplified via content material approval workflows. And thru a shared content material calendar and marketing campaign planning instruments.

The platform additionally gives a robust social listening characteristic that helps you keep on high of name sentiment and business adjustments. And means that you can keep watch over the competitors.

"All Messages" page in Sprout Social

What We Like

Actual-time notifications help you see which workforce members are engaged on which duties (e.g., replying to particular messages or feedback). To stop pointless work and missed alternatives.

"All Tasks" page showing team activity in Sprout Social


Sprout Social gives 4 plans:

  • Normal: $249 monthly + $199 monthly for every extra person
  • Skilled: $399 monthly + $299/month for every extra person
  • Superior: $499 monthly + $349 monthly for every extra person
  • Enterprise: customized pricing
Sprout Social pricing page

There’s additionally a free 30-day trial you need to use to check out the platform.

5. Agorapulse

Agorapulse gives a instrument for social media administration, monitoring, and reporting geared toward manufacturers and companies.

It permits you to arrange all of your social media content material utilizing an intuitive, drag-and-drop schedule builder. And allows you to simply reschedule beforehand printed content material to get it in entrance of your goal audiences shortly.

schedule builder in Agorapulse

The unified social media inbox means that you can handle incoming messages and feedback from six social media channels in a single location.

You have got the choice to tag and categorize social media followers and followers. Plus, you possibly can add inside notes on your workforce to supply context for each dialog.

managing social media in Agorapulse

Agorapulse additionally gives a cellular app you need to use to handle your social media accounts on the go.

What We Like

Saved replies and one-click translation make it easier to reply continuously requested questions and handle points shortly. And the built-in picture cropping and video thumbnail customization instruments assist to make your social content material look good.


Agorapulse gives the next plans:

  • Free: restricted to 1 person, three social profiles, and 10 scheduled posts
  • Normal: 69€ monthly (round $76 monthly)
  • Skilled: 99€ monthly (round $109 monthly)
  • Superior: 149€ monthly (round $163 monthly)
  • Customized: individualized pricing
Agorapulse pricing

It’s also possible to check out the Normal, Skilled, and Superior plans free for 30 days.

6. Hootsuite

Hootsuite is a social media administration platform that gives a number of social media content material instruments to assist entrepreneurs streamline their social media advertising efforts.

The social media calendar and planner help you publish content material to your hottest social media channels from a single dashboard. And the majority scheduler allows you to schedule lots of of posts directly.

social media planner in Hootsuite

Then there’s Hootsuite Amplify—an worker advocacy instrument that makes it simple for workers to share your content material and amplify your model message. It’s accessible as an add-on for Hootsuite’s Enterprise and Enterprise plans.

Hootsuite additionally permits you to handle your social promoting campaigns throughout Fb, Instagram, and LinkedIn instantly inside the instrument. To stop you from having to make use of a number of instruments to remain on high of your advert campaigns.

What We Like

OwlyWriter AI, Hootsuite’s AI assistant, may help get your artistic juices flowing by producing put up concepts and crafting participating captions. It’s free to make use of for a restricted time.


Hootsuite gives a free 30-day trial and 4 plans:

  • Skilled: $99 monthly
  • Staff: $249 monthly
  • Enterprise: $739 monthly
  • Enterprise: customized pricing
Hootsuite pricing

You may get 20% off the Skilled and Staff plans should you choose to skip the free trial supply.

7. Buffer

Buffer is an easy social media administration instrument that features scheduling, publishing, engagement, and analytics options.

You utilize it to draft and schedule posts throughout a few of the hottest social media networks, together with Fb, Instagram, Twitter, LinkedIn, and TikTok.

The software program’s social engagement options help you see and reply to all of your unanswered feedback from one central location. Plus, it alerts you about essential conversations like questions or unfavorable feedback.

managing comments in Buffer

There’s additionally a built-in AI assistant that may make it easier to brainstorm put up concepts, write and rewrite social copy, and repurpose your current posts.

What We Like

Buffer’s Begin Web page instrument offers you a fast strategy to construct a great-looking touchdown web page containing all of your finest content material. After which monitor engagement utilizing the built-in analytics characteristic.

Buffer’s Start Page tool


Buffer gives the next plans:

  • Free: Restricted to 3 channels
  • Necessities: $6 monthly for one channel + $6 monthly for every extra channel
  • Staff: $12 monthly for one channel + $12 monthly for every extra channel
  • Company: $120 monthly for 10 channels + $6 monthly for every extra channel
Buffer’s pricing

You may check out any of the paid plans without spending a dime by profiting from the 14-day trial supply.

8. Sendible

Aimed toward each companies and types, Sendible is a social media instrument that helps scheduling and publishing content material throughout Fb, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Google Enterprise Profile.

It offers you the choice to arrange particular person dashboards for every consumer. And ship day by day, weekly, or month-to-month studies to purchasers routinely.

The helpful calendar view means that you can quickly edit and rearrange posts.

content calendar in Sendible

And the centralized inbox makes it simple to have a look at particular person channel feeds and reply to feedback.

Sendible’s inbox

It’s also possible to bulk import posts by importing a CSV file, contact up pictures utilizing the built-in picture editor, and arrange shared content material libraries to retailer model property and generally used hashtags.

What We Like

Sendible gives a white-label choice you need to use to create branded dashboards for purchasers. Every dashboard could be custom-made together with your model colours and accessed via your area.

Shoppers can then use the dashboard to approve posts and examine efficiency studies.


Sendible gives the next plans:

  • Creator: $29 monthly
  • Traction: $89 monthly
  • White Label: $240 monthly
  • Customized: Individualized pricing
Sendible’s pricing

Every plan features a free 14-day trial.

9. Later

Later gives a collection of instruments for creating, scheduling, and publishing content material throughout a few of the hottest social media platforms. Like TikTok, LinkedIn, and Instagram.

building social media posts in Later

Its content material creation instruments help you seek for user-generated content material, get hashtag suggestions, and edit pictures and movies.

You should use the media library to add all of your media property. In order that they’re simply accessible on your total workforce.

Later additionally gives cellular apps that help you schedule content material on the go. And an AI-powered Caption Author instrument that may shortly generate on-brand captions on your posts.

What We Like

Later’s Linkin.bio instrument allows you to create customized “hyperlink in bio” pages for Instagram and TikTok to assist followers be taught extra about your model. And you’ll select between a number of web page themes, use customized colours and fonts, tag posts, and monitor clicks.

Later’s Linkin.bio tool


Later gives the next plans, together with two which might be geared towards companies:

  • Free: restricted options
  • Starter: $18 monthly
  • Progress: $40 monthly
  • Superior: $80 monthly
  • Scale 15: $200 monthly
  • Scale 30: $400 monthly
Later’s pricing
Later’s pricing

A free 14-day trial is out there for all plans.

10. SocialPilot

SocialPilot is a social media advertising and administration software program for small to medium-sized companies (SMBs), multi-location manufacturers, and companies. And helps scheduling and posting content material throughout all main social media platforms, together with Fb, Instagram, Twitter, LinkedIn, and TikTok.

"create post" page in SocialPilot

The instrument features a calendar characteristic that allows you to see your social schedule for the week or month at a look. And provides you the power to reschedule posts shortly with the drag-and-drop interface.

Different options embody a unified social inbox, approval workflows, and branded dashboards and studies.

There’s additionally the SocialPilot Chrome extension you need to use to share content material to your social media pages with out switching tabs.

What We Like

SocialPilot integrates with Slack to ship you prompt notifications about points it’s worthwhile to handle, akin to put up errors or account disconnects. So you possibly can handle any issues shortly and guarantee your social posts go reside as deliberate.


SocialPilot gives the next plans:

  • Skilled: $30 monthly
  • Small Staff: $50 monthly
  • Company: $100 monthly
  • Company+: $200 monthly
  • Enterprise: customized pricing
SocialPilot’s pricing

There’s additionally a free 14-day trial you need to use to see whether or not SocialPilot is best for you.

11. Oktopost

Oktopost is a social media answer geared toward B2B groups. 

It gives a social media calendar with drag-and-drop performance and a unified inbox you need to use to reply to feedback and messages from a single location.

Oktopost’s AI social media content material instrument allows you to generate dozens of social posts shortly. And schedule them routinely throughout your social channels.

The software program additionally contains worker advocacy options that assist workforce members uncover and share pre-approved content material on their private social media profiles. To amplify your model’s attain.

Oktopost Employee Advocacy Board

What We Like

Oktopost gives superior reporting capabilities. You should use the software program to construct customized dashboards to investigate efficiency and decide your social media advertising return on funding (ROI).

example of reporting dashboard in Oktopost

And you’ll schedule custom-made information exports that embody the metrics most essential to you (e.g., hyperlink clicks, conversions, model mentions, or lead actions). To combine the information with enterprise intelligence (BI) instruments like Microsoft Energy BI or Looker for extra superior information evaluation.

We additionally love the “Disaster mode” characteristic that means that you can shortly pause all social media exercise. And routinely assign particular workforce members to take cost.


Oktopost doesn’t share its pricing publicly. It’s custom-made for every buyer and will depend on the options and variety of customers wanted.

12. Point out

Mention helps firms keep on high of name sentiment and shield their popularity on social media.

You should use it to watch Fb, Instagram, and Twitter for mentions of your model. After which reply accordingly.

You may even construct your individual alerts to be sure you don’t miss out on essential conversations.

"build your alert" page in Mention

The software program also can crawl different on-line sources (e.g., blogs, press articles, boards, and extra) to seek out model mentions.

And Point out gives publishing instruments you need to use to schedule and put up content material throughout a number of social media channels.

What We Like

The aggressive evaluation characteristic helps you keep watch over your opponents and means that you can measure share of voice. So you possibly can enhance your social media technique and keep on high of any huge adjustments in your opponents’ methods.


Point out gives the next plans:

  • Solo: $49 monthly
  • Professional: $99 monthly
  • ProPlus: $179 monthly
  • Firm: customized pricing
Mention’s pricing

The Solo, Professional, and ProPlus plans every include a free 14-day trial.

13. Brand24

Brand24 is a social media listening instrument that tracks model mentions throughout social media platforms, blogs, information web sites, boards, and extra.

It tracks greater than 25 million on-line sources and makes use of sentiment evaluation to determine optimistic, unfavorable, and impartial mentions. 

The software program’s mentions feed characteristic means that you can see what persons are saying about your model and reply in actual time.

"Social Listening" page in Brand24

Brand24 additionally permits manufacturers to generate detailed studies to judge model consciousness and benchmark outcomes in opposition to their competitors.

What We Like

Brand24 is ready to monitor mentions throughout all kinds of sources. Together with just a few that different point out monitoring instruments sometimes don’t deal with, akin to TikTok and Telegram.

Brand24 tracks mentions on wide variety of social media platforms


Brand24 gives 4 plans:

  • Particular person: $79 monthly
  • Staff: $149 monthly
  • Professional: $199 monthly
  • Enterprise: $399 monthly
Brand24’s pricing

There’s additionally a free 14-day trial you possibly can make the most of to check out the software program.

14. Statusbrew

Statusbrew is a social media advertising software program that focuses on serving to firms streamline social media administration and automate tedious duties akin to remark moderation and spam filtering.

It gives a collection of instruments for social media administration throughout Fb, Instagram, Twitter, LinkedIn, and Google Enterprise Profile.

You should use it to schedule and publish posts throughout a number of social media networks with a single click on. Or bulk schedule content material by importing a CSV file.

Statusbrew’s planner

The unified inbox characteristic means that you can reply to messages you get throughout your social channels from a single location.

Statusbrew’s inbox feature

And the social listening characteristic helps you keep on high of name mentions by monitoring particular key phrases and hashtags.

What We Like

Statusbrew has some nice automation capabilities. First, there’s the characteristic that means that you can routinely conceal feedback on natural posts and advertisements primarily based on a set checklist of phrases and phrases. And you’ll arrange Statusbrew to routinely ban bots and customers with suspicious exercise.

There’s additionally the choice to arrange customized guidelines to automate your remark moderation workflow. Which saves time.


Statusbrew’s plans embody:

  • Lite: $89 monthly (billed month-to-month)
  • Normal: $179 monthly (billed month-to-month)
  • Premium: $299 monthly (billed month-to-month)
  • Enterprise: customized pricing
Statusbrew’s pricing

The Lite and Normal plans include a free seven-day trial. There’s a free 14-day trial for the Premium plan.

15. Iconosquare

Iconosquare helps social media scheduling and publishing throughout Fb, Instagram, Twitter, LinkedIn, and TikTok.

It contains an approval administration workflow for stakeholders and purchasers to assessment, approve, or reject content material.

There are additionally complete analytics that make it easier to monitor over 100 metrics to raised perceive your social media efficiency. Plus, you possibly can create customized dashboards to assessment essential metrics at a look.

The software program additionally has social listening options you need to use to keep watch over model sentiment and monitor opponents’ efficiency.


What We Like

Iconosquare’s complete suite of analytics and reporting instruments permit social media entrepreneurs to simply show the outcomes of their efforts.

The instrument tracks over 100 totally different metrics and helps customized reporting dashboards. Plus, it permits entrepreneurs to visualise group development, demographic tendencies, and content material efficiency via routinely generated graphs. Which could be exported and shared with stakeholders in a few clicks.

"Overview" board in Iconosquare


Iconosquare has three pricing plans:

  • Professional: 59€ monthly (about $64 monthly)
  • Superior: 99€ monthly (about $108 monthly)
  • Enterprise: 179€ monthly (about $195 monthly)
Iconosquare’s pricing

There’s additionally a free 14-day trial for all plans. 

16. HeyOrca

HeyOrca gives social media planning, scheduling, collaboration, approval, and reporting options for groups and companies.

The software program helps Twitter, Fb, Instagram, LinkedIn, Pinterest, and Google Enterprise Profile.

HeyOrca has a visible put up editor that exhibits how printed posts will seem. And a social media calendar with drag-and-drop performance. 

post editor in HeyOrca

Approval options allow you to share posts with purchasers and stakeholders to get suggestions shortly. And purchasers are capable of request revisions with a single click on.

What We Like

The automated approval reminders are helpful for getting purchasers and inside stakeholders to try put up drafts sooner relatively than later.


HeyOrca’s pricing will depend on the variety of social media calendars you want. For a single calendar, pricing is as follows:

  • Fundamental: $59 monthly
  • Normal: $99 monthly
  • Professional: $149 monthly
HeyOrca’s pricing

17. Swat.io

Swat.io is a social media administration software program suite for B2B groups. It contains three core merchandise: Writer, Inbox, and Suite.

The Writer instrument contains social media planning and scheduling options. And helps publishing content material to Twitter, LinkedIn, Fb, Instagram, YouTube, TikTok, and Pinterest.

With the Inbox instrument, you possibly can assessment and reply to messages and feedback acquired throughout your social media channels. And assign duties to particular workforce members.

"Inbox" page in Swat.io

Suite contains each the Writer and Inbox instruments. Plus complete analytics and reporting options.

What We Like

Swat.io’s AI social media assistant may help you brainstorm put up concepts, generate captions, and even recommend pictures to make use of inside your social posts.


Swat.io’s pricing will depend on the variety of social media channels and customers you want. The pricing for one channel and one person is as follows:


  • Fundamental: 35€ monthly (about $38 monthly)
  • Professional: 70€ monthly (about $76 monthly)
  • Enterprise: customized pricing


  • Fundamental: 35€ monthly (about $38 monthly)
  • Professional: 70€ monthly (about $76 monthly)
  • Enterprise: customized pricing


  • Fundamental: 56€ monthly (about $61 monthly)
  • Professional: 112€ monthly (about $122 monthly)
  • Enterprise: customized pricing

All Fundamental and Professional plans embody a free 21-day trial.

A great social media instrument is essential for streamlining your social media advertising efforts and staying on high of monitoring your model popularity.

Get began with Semrush’s Social Media Toolkit. It has every thing it’s worthwhile to schedule posts, reply to messages, assessment analytics, and extra.