For Samantha, artistic writing has at all times been the secret. So, to realize a profession that performed to her strengths, she danced on over to the College of Texas at Austin to main in Promoting. Not solely that, however whereas there she made certain to construct a backup plan for herself to ensure success, it doesn’t matter what.
That meant minoring in Media and Leisure in addition to snatching up a certificates in Enterprise Foundations to “cowl all her bases.” And regardless that that’s so much to place in your plate, she says, and I quote: “I liked each second of it.”
From Internship to Completed Skilled
From faculty to profession, her pen carried her via Branding Strategist internships and freelance work the place she bought to flex her artistic muscle tissues for purchasers within the leisure trade.
Alas, her pen saved transferring, and writing and scribbling till it scrawled a line throughout the arm of a Brafton recruiter (figuratively talking, in fact) who instantly seen her potential and reached out for an interview. That’s proper, of us: Samantha was scouted. Just a bit testomony to her expertise.
“After I was job looking out, I used to be really related to Brafton via a recruiter,” she says. “She felt I might be a great match for the open Content material Author function. After making my manner via a few interview rounds to make sure I might be a great match for the crew and the corporate could be a great match for me, I used to be finally supplied a place and the remainder is historical past!”
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A Brafton Legacy within the Making
Samantha’s Brafton legacy continues to be unfolding. What began as an entry-level Content material Author function blossomed right into a Senior Author place the place Samantha takes on extra obligations and purchasers, and writes for numerous advertising channels. She by no means slows down, and for her, that’s a great factor.
“You’re just about by no means bored,” she says when describing what it’s prefer to work at Brafton. “I’m at all times studying new issues and bettering my writing expertise, so it’s a win-win-win (for me, Brafton and our purchasers) on the finish of the day!”
Brafton’s construction is a win for Samantha, too, who appreciates the chance to work 100% remotely. “Any such office flexibility was one thing I used to be in search of in my preliminary job search, and I believe Brafton has discovered a setup that actually works properly and helps a various body of workers from all around the world!”
Such flexibility has allowed her to make a reasonably giant transfer from Texas to New York, which is one thing she’s at all times dreamed of doing.

Keepin’ Issues Movin’ After Hours
Sufficient about work … except work means dancing. And for Samantha, it does. Earlier than changing into a useful asset to Brafton’s editorial division, she bought paid to maneuver. “I spent my days writing and my nights dancing, which isn’t far off from how I spend my time lately,” she says about her time earlier than Brafton. “I used to be working as a choreographer for a few dance studios in Texas, educating new hip-hop routines each week.”
For sure, Samantha is at all times making an attempt to benefit from her artistic pursuits.
As for a brand new New Yorker with the town as her oyster, Samantha says, “I’m fortunate sufficient to have the ability to stroll, run or discover to my coronary heart’s content material on the finish of the day.” And so she does, unwinding from the workday by waltzing the streets of NY to a soundtrack comprised of her present musical obsessions. Recently? Blondie and Donna Summer season, to which Samantha admits she’s “conscious they’re fully unrelated.”
Seaside Days and Sunrays
Now I ask you, reader, to image your good day. Does it contain a seaside? Properly, you possibly can meet Samantha there. “Life is hectic, so my dream is at all times a calming day on the seaside. How are you going to not love the seaside? If there’s a chance to put within the solar and take heed to the sound of the ocean for hours, I’m in.”
She admits that residing in Texas after which New York has, in some methods, stuffed that dream right into a pipe. Nevertheless, she’s dedicated to the water, waves and sunshine as a lot as she could be. “I make my strategy to the water each time I can!”
Brava, Samantha. Brafton is a greater, extra fascinating content material advertising company due to you!
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