Flip Articles into Movies

Each digital marketer understands the significance of persistently producing contemporary content material. 

In case your technique contains a number of platforms, then you definately additionally know the problem of maintaining with the content material demand for every. 

One strategy to maximize your assets is to repurpose present content material. 

Particularly, taking the blogs and articles already in your web site and turning them into movies for YouTube and social media is a good place to begin.

Luckily, we’ve got a couple of instruments that may enable you accomplish this rapidly and simply. 


Under, we’ll additional focus on the advantages of repurposing content material and discover three instruments accessible from the Semrush App Middle: 

Let’s see the way it seems to be when every app turns articles into movies.

Why Ought to You Repurpose Blogs and Articles into Movies?

For one, repurposing content material helps your message attain extra potential clients. 

Your weblog would possibly rank first on Google to your goal key phrase, however solely searchers utilizing that time period are prone to see it. When you repurpose that weblog right into a video, you will have the prospect to get it in entrance of social media and YouTube customers. You’ll attain extra individuals who is likely to be at a unique stage within the purchaser journey. 

And people who favor watching content material over studying can even see your message.

Moreover, content material repurposing helps you fill out your content material plans. When you possibly can flip one weblog into video or social posts, it saves you the time and problem of developing with new concepts with a view to fill out a constant posting schedule.

So, how do you create all these movies at scale? Going to a video manufacturing firm may very well be pricey.

Luckily, a number of instruments in Semrush’s App Middle can assist you are taking an article out of your web site and produce a video with ease.

How Do Article-to-Video Turbines Work?

Most article-to-video turbines take your weblog’s URL and, in a matter of minutes, mechanically generate contemporary video content material. 

After the instrument produces a video, customers could make edits by adjusting audio, swapping out pictures, and even including their model’s colours. 

From how-to guides to tutorials, case research, and product evaluations, your new movies will carry your blogs to life and provides your viewers extra of what they need.

Let’s dive into a couple of of those instruments, exploring what they’ll do and the way they work, so you possibly can decide which of them finest meet your wants. 

Flip Articles into Movies with AI Social Content material Generator

First on our record is AI Social Content material Generator.

Because the identify implies, this instrument makes use of the ability of AI to create social media content material, together with:

  • Instagram reels and tales
  • Fb tales
  • TikTok movies
  • YouTube movies

Hold your content material on-brand by including your organization’s colours, fonts, and logos. 

With tons of templates and enhancing choices, you’re positive to make a video that can stand out out of your competitors and hold your viewers engaged. 

This app is offered to check out with a free 7-day trial, or as a $35/month subscription.

Let’s take a step-by-step have a look at how the app works by repurposing content material from our weblog about snackable content material into this video:

Youtube video thumbnail

Step 1: Create Your Submit

Open the app and click on on the blue “Create New” button within the high proper nook of the Content material Library.

Upon opening the app, AI Social Content Generator shows the Content Library with all videos you’ve created.

It will take you to a display to decide on what kind of publish you need to make. Probably the most simple choice to create a video from a weblog publish is “Textual content to Submit.”

AI Social Content Generator provides several content creation options. 

It will take you to a display to immediate the AI. Ensure you enter the precise kind of content material you need and what you need the AI to do. Right here we use the immediate: “Create a publish with video about snackable content material from this weblog https://www.semrush.com/weblog/snackable-content/.”

When you’ve added your immediate below “A Submit About,” click on “Subsequent.”

The AI Social Content Generator app provides a space to prompt the AI to create content.

A display will pop up with template choices. Click on in your choice, and a inexperienced checkmark will seem. 

On this display, it’s also possible to select your:

  • Video size
  • Orientation
  • Fashion
AI Social Content Generator provides multiple template options.

When you’ve made your choices, click on “Subsequent.”

Now you’ll select your property. These are the photographs that can populate your video. You might have the choice to:

  • Let AI choose the perfect property to your publish
  • Search by key phrase
  • Use your individual property
AI Social Content Generator provides three options for importing media into your video.

If you wish to use a mixture of these choices, you’ll be capable to make adjustments through the enhancing course of. For now, select the choice you suppose you’ll need for almost all of property and click on “Generate.”

Step 2: Edit Your Video

After you click on on “Generate,” the app will take you again to your Content material Library house display. Click on on the pencil icon to start enhancing your video.

From the Content Library, click on the pencil icon to edit social post or video.

The left facet menu bar gives choices to:

  • Change design
  • Add textual content
  • Swap out media
  • Add your individual media
  • Transfer component layers
  • Resize your video 
AI Social Content Generator provides options to edit or add design, text, media, uploads, elements, layers, or resize the post or video.

Step 3: Obtain and Share Your Video

Whenever you’re pleased together with your video, click on the “Export As Video” button within the high proper nook. 

The “Export As Video” button is located on the top right corner of the “Edit Post” screen.

Your video will obtain as an .mp4 file. It’s able to publish.

Flip Articles into Movies with Immediate Video Creator

Subsequent up is Immediate Video Creator. Out there from the Semrush App Middle, this instrument lets you rapidly create a video out of your weblog publish or article. 

You’ll get a video which you can simply edit a couple of moments after offering your URL. 

Immediate Video Creator can produce:

  • TikTok movies
  • YouTube movies
  • Instagram tales
  • Fb reels

And extra.

This app is offered to check out without spending a dime or as a subscription with plans beginning at $24/month.

Watch how we repurposed our article Write a Weblog Submit into this video under:

Youtube video thumbnail

Step 1: Create Your Video

Launch the app and choose “URL to Video.”

The first screen on the Instant Video Creator app provides three options for content creation: URL to Video, AI Prompt, and Blank.

Within the pop-up window, add the URL for the weblog or article you need to repurpose right into a video. You’ll additionally choose your required size and kind of pictures (you’ll be capable to change these later if you need). Then click on “Create Video.”

The URL to Video option requires you to fill out three fields: URL, Length, and Images.

Just a few moments later, your video will seem alongside the storyboard.

The storyboard appears to the right of the video the app has created.

Step 2: Edit Your Video

Within the storyboard, hover over a block of textual content. Three icons will seem. Click on the: 

  • Plus signal so as to add a block of textual content
  • Gears to make edits
  • Grip dots to maneuver and reorder blocks of textual content 
Instant Video Creator provides several options for adding a section to your video storyboard.
The gear icon provides several options for editing any section of your storyboard.
Click the grip dots icon to move or reorder a section of your storyboard.

When you’re pleased with the content material in your video, you can also make additional edits utilizing the menu bar on the left. Make adjustments to:

The menu bar on the left provides options to edit the voice, style, music, or media in your video.

Step 3: Obtain Your Video

After you’ve made all of your edits and are glad with the ultimate product, click on the “Export Video” button on the highest proper. 

It should take a couple of minutes to your video to render. Upon completion, you’ll see three icons above your last product. Every gives a unique ratio possibility:

  • Panorama
  • Portrait
  • Sq.

Choose the dimensions you want and click on the blue “Obtain Video” button.

Options for video size are located in the top menu bar.

Your video is now able to add to the platform of your alternative. 

Flip Articles into Movies with Video Advertising and marketing Platform

Lastly, let’s look at Video Advertising and marketing Platform.

Out there from the Semrush App Middle, Video Advertising and marketing Platform is a complete video creation and enhancing instrument. It not solely generates video from textual content prompts or a URL, but additionally data and even livestreams. It’s an ideal possibility for groups in search of a single resolution for all their video creation wants. 

This app is offered to check out with a free 7-day trial, or as a $27/month subscription.

Let’s check out how the app took our weblog “ Conduct a Social Media Audit in 9 Easy Steps” and turned it into this video:

Youtube video thumbnail

Step 1: Create Your Video

Open the app and click on the “+ Create” button. From the pop-up, choose “From Weblog publish” below “Generate video with AI.”

In the Video Marketing Platform app, the “+ Create” button provides several options for video creation. 

One other display will pop up. Enter the URL for the article you need to repurpose. Select your “Audio temper,” desired video size, and size of textual content. Then click on “Subsequent.”

The creation screen requires the user to enter a link, type of audio, desired duration, and lengths of text on screen.

Subsequent you’ll be prompted to decide on the format and magnificence to your video. When you’ve made your choices, click on “Create video.”

Video Marketing Platform provides multiple video template options.

Step 2: Edit Your Video

Video Advertising and marketing Platform presents a number of enhancing choices. The only strategy to make a change to your video is to click on straight on the textual content or picture in a scene. A toolbar will pop up on the scene with enhancing choices for every. You’ll additionally see enhancing choices on the toolbar to the correct.

Click on a text element to see a toolbar for editing.
Click on an image to see a menu for editing options. 

The toolbar to the left of the display additionally gives a number of enhancing choices:

  • Resize
  • Templates
  • Shares & Uploads (for pictures and movies)
  • Edit
  • Structure
  • Textual content
  • Overlays & Stickers
  • Watermarks
  • Audio 
  • Captions
  • Storyboard
  • Enhancers

With the timeline on the backside of the display, you possibly can edit the size of every scene and the size that every component seems in a scene.

Edit scenes with the timeline at the bottom of the screen.

Step 3: Publish Your Video

When you’re completed enhancing your video, click on the blue “Publish” button within the higher proper nook. Select “Video” from the pop-out menu.

The pop-out menu provides several options for publishing.

Within the subsequent display, select your decision, high quality, and video format. Then click on “Render.”

The publishing screen requires you to choose a resolution, quality, and video format.

A brand new display will pop up. Click on “Go to video.”

Click on the blue “Go to video” button to see your video.

On the subsequent display, click on “Obtain video and audio” on the far backside left, after which “unique file” from the pop-out menu.

A menu will pop out with options for downloading your video.

It should obtain as an .mp4 file.

See the Advantages of Repurposed Content material for Your self 

Now that you just’ve seen a couple of examples of the best way to flip articles into movies, see you what you possibly can create by repurposing content material from your individual web site. 

You’ll see your content material manufacturing efforts stretch additional and your message develop its attain. 

Go to the Semrush App Middle to start utilizing AI Social Content material Generator, Immediate Video Generator, and Video Advertising and marketing Platform at this time.