Google Recommends You Launch A New Area Earlier than Migrating Content material To It

Google’s John Mueller mentioned it “reduces some threat” to launch a brand new area prior weeks earlier than migrating your web site to it. John mentioned this helps each with inner web site dangers and in addition exterior web site dangers (like from Google’s facet).

This got here up in a Twitter thread the place Jan Caerels posted asking “Somebody not too long ago requested me if it was helpful to launch a brand new area a bit earlier than the migration and redirect the entire thing a bit later (I suppose couple weeks).” He requested if it is a good concept and John Mueller of Google mentioned sure.

Reduces the chance, imo.

— John Mueller (official) · #StaplerLife (@JohnMu) June 18, 2023

John then defined it’s a good suggestion as a result of “there are each inner & exterior issues that may very well be dangerous. This allows you to check the waters a bit beforehand. Being ready the place you do not have to do a secret in a single day transfer makes life simpler.”

Yeah, there are each inner & exterior issues that may very well be dangerous. This allows you to check the waters a bit beforehand. Being ready the place you do not have to do a secret in a single day transfer makes life simpler.

— John Mueller (official) · #StaplerLife (@JohnMu) June 18, 2023

Googlers have mentioned this earlier than and I do know I coated it however I actually can not discover it proper now.

Discussion board dialogue at Twitter.