Google Says No Rating Issue Compensates For Lacking Relevance

Google’s John Mueller has one other good one-liner about web optimization and Google rating. He mentioned on Mastodon, “No rating issue compensates lacking relevance, or lacking person curiosity.”

He defined, “it is simple to overlook {that a} web site would not simply ‘rank’ by itself, it ranks for what it is related for.”

The context round these feedback is from the video John launched on “Does semantic HTML assist Search establish and consider content material?” In brief, semantic HTML helps Google perceive your content material however it isn’t a rating issue and would not actually enable you to rank higher. That’s the relevancy remark.

Right here is that video:

Simon Cox responded to John saying, “I do like the road – “it isn’t a rating issue however does assist us perceive the content material higher.” That is a small nuance that’s actually vital however folks are inclined to ignore it!”

John replied on Mastodon “It is a nice line – folks typically take the ‘it helps Google’ angle as a purpose to hyper-fixate on it, and assume all of those add as much as #1 rankings. And with that, it is simple to overlook {that a} web site would not simply ‘rank’ by itself, it ranks for what it is related for. No rating issue compensates lacking relevance, or lacking person curiosity.”

Discussion board dialogue at Mastodon.