TikTok vs Snapchat: Variations, Execs and Cons (Infographic)

Welcome to the age of fast-paced, high-content media — have you ever seen the most recent pattern? If not, no worries, as a result of it’s simply been changed with one other, far more compelling web phenomenon. And one other. And one other. Sadly, Googling “newest web tendencies” isn’t going to offer you or your advertising and marketing technique a full image of what these social media websites are all about.

However you’re a marketer and also you’re prepared for the problem. In spite of everything, speaking your model values and belongings to focus on audiences everywhere in the world is all in a day’s work! In the case of digital advertising and marketing, the place consumer expertise reigns supreme, realizing the ins and outs of every app will set you and your model up for fulfillment. We all know you don’t have the time in your day to spend hours researching each app and getting acquainted with the demographics, subcultures and normal attitudes whereas producing glorious advertising and marketing content material — so we’ve carried out it for you.

At this time we’re stepping into TikTok vs Snapchat, 2 apps that will simply shock you with how versatile and useful they are often to a model! Let’s begin scrolling and tapping and get into it.

Differences between TikTok and SnapChat for Marketers infographic

TikTok vs Snapchat: Key Variations and Similarities

Perhaps you’ve been utilizing these social platforms since they had been launched or maybe you’ve by no means been on them a day in your life. Regardless, we’re going to interrupt them down based mostly on the weather that could be useful for your enterprise — do you have to select to benefit from them.

First up:

TikTok

This social media website is all about that video content material, with music because the secondary focus. The inventive limits of those movies are just about nonexistent: Customers can publish something they need — from dances to pranks to informational discussions. Like several social media website, there are tips on what may be posted — however these restrictions don’t hold content material from being wildly inventive and attention-grabbing. Algorithms curate a feed that channels new movies right into a consumer’s view based mostly on their pursuits.

Customers movie, edit and construct their very own movies and publish them to the world. These may be items of short-form video content material — even below 15 seconds — or so long as 3 minutes. Just a few of the app’s options embrace:

  • Video creating, importing and enhancing: Customers can file or add their private content material to the app and edit them with playback velocity, measurement or music.
  • Filters and results: Whether or not customers wish to add a filter — just like the ‘magnificence’ filter — to their video, or lip-sync alongside to music within the app, there are numerous enjoyable stickers and animations to make video content material shine.
  • AR options: Augmented actuality is standard on many social platforms, and TikTok isn’t any totally different — customers can add equipment digitally for additional enriching results.
  • Exporting to different social media: Movies are simply shared to different social platforms, making content material readily transferable.
  • Likes and feedback: Favored movies accumulate on one of many pages obtainable to the customers, and likes — within the type of hearts — and feedback are perusable under the video.
  • Person tagging: Not like Instagram’s hashtags, customers can tag different ‘TikTokers’ or trends, inviting folks to affix a problem — just like the Duet challenges — or just so as to add to a pattern – just like the #DatingWrapped pattern.
  • Reactions: Ever wish to see your self reacting to another person’s content material? Properly on TikTok you possibly can! Customers can publish movies of themselves taking in different movies.
  • Dwell video streaming: Customers can movie themselves, or occasions, stay in actual time, and may even earn cash with this characteristic.
  • Geolocation: ‘TikTokers’ can broadcast stay to different customers of their proximity in addition to see if one other consumer resides round them.
tiktok vs snapchat example tiktok

These are a few of the most important parts TikTok supplies — though we might fill a complete weblog with TikTok’s capabilities. However what about our different contender? Let’s check out the fab options Snapchat has to supply.

Snapchat

The a lot older — in relative phrases — app is an on the spot messaging machine the place customers can ship numerous sorts of media to one another. The catch is that these messages, in no matter kind, solely final for a short while earlier than they ‘expire’ and are unreachable. The messages may be merely footage, movies or textual content (or some mixture), and may be uploaded to a narrative, very similar to Instagram tales, amongst different issues.

Whereas the thematic consistency between all types of media is that they’re impermanent — and should be saved deliberately — there are a number of different parts of Snapchat, together with:

  • Direct messaging: The chat options on this social community permit messages to be despatched straight through textual content, or by way of movies and pictures (that may additionally embrace textual content).
  • Snap story: Creators can publish snaps — both in photograph or video kind — on the platform for each follower to see that expire after being seen for twenty-four hours.
  • Lenses and filters: Ever dreamed of getting a rainbow come out of your mouth? Or making it appear to be it’s the primary {photograph} that was ever taken? Snapchat’s lenses and filters are your reply!
  • Geofilters (also called Geotags or group tags): What higher solution to take pleasure in a journey vacation spot than with a filter that proclaims your presence there? Now you possibly can have two Eiffel Towers in your photograph for double the emphasis.
  • Name options: Each voice and video calls can be found to customers and are one other ingredient that connects mates, household and family members.
  • Reminiscences: In case you completely cherished that picture, you don’t have to fret about it expiring completely — it can save you it to your Reminiscences, a file within the app’s gallery. The platform even combines the month’s pictures for consumer perusal, and shares ‘on this present day’ reminders so you possibly can reminisce to your coronary heart’s content material.
  • Snap Map: Your Snap mates and others are posting all world wide, and the Snap Map permits you to take pleasure in their content material. You possibly can browse international or neighboring cities and see what’s occurring in several areas, in addition to which of your folks are there.
  • Uncover web page: Publicly displayed tales are viewable on this web page, as are sure manufacturers’ content material. The Uncover web page acts a bit like a information feed, with content material from well-known publishers, smaller accounts and compiled public feeds.
tiktok vs snapchat example snapchat

Snapchat’s limited-exposure direct messaging format affords a number of enjoyable and thrilling options for content material creation, these are simply the beginning.

Who Makes use of What App?

Alright — now you recognize a few of the key parts of every app, however who’s utilizing all of those options? In spite of everything, if you happen to’re going to be advertising and marketing to those communities it’s best to know who’s on them.

TikTok Demographics

TikTok’s rise in recognition as one of many newer apps available on the market, respectively, means it’s attracting a lot of consideration from youthful populations. The New York Instances helps us out with the particular breakdown — with a large population of TikTok users of their teenagers and early 20s.

TikTok’s month-to-month lively customers clock in at a whopping 1 billion, with file numbers of downloads throughout international locations.

Snapchat Demographics

Snapchat, however, tends to fluctuate, however Snap statistics present a excessive of 375 million daily active users on the platform.

As for age, TikTok and Snapchat are fairly comparable in that their customers skew youthful — 60% of Snapchat users are 15-25 year olds. The principle distinction is that the customers on TikTok are usually a little bit older and a little bit youthful, whereas Snapchat’s age vary is barely extra centralized. Gen-Z customers and youthful millennial audiences make up the first customers of each platforms.

Content material Consumption

How does an marketer type by way of all of those variations and craft their very own content material for brand new audiences? It might be useful to know a little bit bit extra about how content material is delivered to and consumed by these populations.

For example, whereas Snapchat’s Uncover web page is designed particularly for manufacturers, TikTok customers should seek for manufacturers exterior of their focused, algorithm-based content material feed. In case your model is searching for content material that resonates with the most individuals, placing data on Snapchat Uncover could also be less complicated than producing a number of types of content material for the assorted algorithms that kind movies into TikTok feeds. Nevertheless, Snapchat Uncover could require its personal type of inventive manufacturing planning, because the content material is on an ‘expiration’ timer similar to the remainder of Snapchat.

As well as, content material on Snapchat is likely to be relevant on different social media platforms and tends to comply with the Instagram story format — which implies you could nonetheless leverage your Snapchat content material exterior of the app. TikTok movies might want to match with the quick skit, music-focused, looped video type, whether or not that performs to your workforce’s strengths or requires a little bit of an adjustment. Most manufacturers benefit from the creativity and freedom of TikTok and use it as a spot to experiment with new concepts. 

Take The Washington Post’s TikTok, for instance, which performs with information tales in a TikTok format — primarily skits, movies and lighthearted content material.

tiktok vs snapchat example tiktok washington post

Examine this to their Snapchat page which is extra text-heavy and makes use of pictures to maintain followers updated with information protection.

tiktok vs snapchat example snapchat washington post

Advertising Advantages of Social Platforms

These two apps have fairly the attain and efficiency, however are additionally drastically totally different with regards to their options and intent. That is the final word love triangle (besides you don’t actually have to select only one, thank goodness!) of brand name potentialities. What’s a marketer to do?

Advantages of Advertising on TikTok

In case you do select to advertise model content material on TikTok, chances are you’ll be opening up your model to a world of potentialities with regards to outreach. If you are able to do it effectively and make your model belongings cohesive, clear and numerous, chances are you’ll simply discover your method into lots of of 1000’s of consumer feeds, and see the rewards instantly. Shoppers are searching for manufacturers which might be fun and engaging, rather than overtly promotional — TikTok is the place to do exactly that.

Advantages of Advertising on Snapchat

Snapchat may be much less video centered, which is likely to be an asset on your model, with extra consideration positioned on connections. Whereas the duet and pattern fashions on TikTok supply some choices for communication, Snapchat’s customizable filters, Uncover web page and Snapchat story characteristic mixed with direct outreach could also be simply the conversational atmosphere your model wants to seek out additional success.

Rise to the Problem of Social Media At this time

Your model and the social media platform of your selection: a match made in heaven — if, in fact, you’ve made that connection successfully. These strategies of content material supply and manufacturing may be monumental belongings to your future success, you simply have to achieve out and faucet ‘file.’

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Editor’s Observe: Up to date March 2023.